Recognizing a tremendous opportunity to leverage brand awareness and loyalty for specialty store customers, new owner Richard Schoonover of the True Silver Corporation has acquired the Sophie Dess brand from the previous owner, the New World Kids Company. One of the original New World Kids partners, Mr. Mario Zamboni, will stay with Sophie Dess, playing an active role as the Director of Design, and responsible for designing all new collections. New collections will be introduced in August 2008. Since 1981, the Sophie Dess brand has been well known among customers of children’s specialty stores for its European styling, fine fabrics and hand-made smocking and trimmings. “Our research showed us that customers have kept asking for Sophie Dess, and, it appears that a nice niche still exists in the upscale specialty business for our new Sophie Dess collections,” noted Richard Schoonover. “Sophie Dess has a very loyal, dedicated customer base that is brand conscious. We want to maintain that special relationship and image, while pushing the actual collections to be somewhat more fashion forward in an effort to stay relevant to our affluent customers,” stated Richard Schoonover. In business since 1984, the True Silver Corporation is an Aventura, Florida based trading company that designs, imports and distributes various brands and products in the children’s apparel market as well as the hair replacement and hair extension businesses. New Owner Richard Schoonover, and his team, brings to Sophie Dess vast knowledge of the import and wholesale business having lived for many years in Hong Kong, manufacturing consumer goods within China, Taiwan and the Philippines. Schoonover is a Duke University graduate with advanced degrees in computer technology. To contact Sophie Dess, please call 954-963-9680 or email AlanThomasDesigns@aol.com |